Before coming to us, the The Sustainable Poultry Network was the Center for Poultry and had a silly cartoon chicken as its logo. Our task was immense: rebrand the network to something that immediately could be recognized for what it was, and convey by name and image all that it does.
The name Sustainable Poultry Network was chosen for its efficacy in describing the mission of the organization. The logo was made, reflecting other types of farms or labels, because the idea is that the logo will be used on packaging of poultry and eggs.
This project also involved web design, video production, writing, and graphic design, in addition to the branding and logo design.