The Zootown (Missoula) Fringe Festival needed a new theme for a new year. The design had to be eye-grabbing and “fringy,” or edgy.
Since it is a performing arts festival, we chose the tagline: “Performance Outside the Box.” The designs reflect this idea – with a Monty-Python-esque feel, cut out and rough images.
The main poster and Porchfest poster used the idea of “outside the box” by having a man’s head with crazy performances coming out of it. For Taste of the Fringe, the idea was to have a taste, which in this case involved a purple cow’s tongue, with all the featured acts written on it.
Video was a component, but not a major one – raw footage of performances was uploaded to YouTube for more interest.
This year’s festival included a 32 page program booklet, as well as a brochure calendar.